GEXP Software
Custom software studio site for a team shipping high-converting websites and apps.
Project duration2 weeks
RoleEditing & UX/UI Design
Main challengeGEXP Software needed its own marketing site to read as credibly as the high-converting products the team builds for clients, but the existing copy and layout buried that message under generic software-agency boilerplate. Working within a two-week turnaround, the challenge was editing the content and refining the UX/UI without a full rebuild — sharpening the hierarchy, the service narrative, and the call-to-action path so visitors could tell what the team does, and why it's different, fast.